With a strong foundation in digital design and a career rooted in hands-on work, I’ve always been naturally inspired to create smarter solutions. Over time, I discovered a passion for strategy—solving problems, shaping ideas into meaningful products and campaigns that resonate with people and influence behaviour. For me, this aligns perfectly with a mindset I live by: Write the Future.

WTF can mean much more than a saying, interjecting, judging and observing the world passively. Let's give it a new meaning. Write the Future is a belief that our choices today shape the world we’ll inhabit tomorrow. As Malcolm X said, “The future belongs to those who prepare for it today.” The future isn’t something that happens to us; it’s something we actively create through our actions, ideas, and decisions.

This mindset has shaped my life, from my move in 2009 from São Paulo to Sydney—a bold leap that redefined my career and inspired a deeper commitment to excel—from how deeply I care for people I work with to my approach to creativity and strategy in the work I do every day.

One of my greatest passions is the intersection of art, technology, and human insight. Art turns imagination into reality, and this act of creation mirrors what I believe in: leaving a mark, shaping the world not through pure efficiency, algorithms or practicality but through bold, meaningful ideas. I believe technology amplifies our ability to create, but it’s our humanity—curiosity, kindness, and imagination—that drives true progress.

This enriched perspective came with experience, by observing the world changing. It allows me to create work that stands out and engaging digital experiences across various platforms. I’ve collaborated with brands like Canon, City of Sydney, Kimberly Clark, Bombay Sapphire, Qantas, and Celebrity Cruises, and partnered with agencies such as Saatchi & Saatchi, M&C Saatchi, and Imagination. Through these experiences, I’ve acquired my ability to merge creativity with strategy, shaping ideas that don’t just imagine the future but actively contribute to it.

This portfolio showcases some of my work over 15+ years in the Digital Creative Industry, highlighting the belief that creativity meets purpose, and the future is written one bold decision at a time.

Hello! 👋 I’m Berto Macario, and it’s great to have you here. Let’s write the future together.