Hotel Taipa in Trancoso, Brazil, stands as a symbol of where Brazilian innovation and heritage intertwines with modern luxury, offering guests an experience deeply rooted in the cultural vibrancy of Bahia. Collaborating with this pioneering establishment, we were tasked with crafting a brand identity that would honour the historical charm of the region while embracing the hotel’s commitment to sustainability. The project provided a unique opportunity to reflect Trancoso’s rich traditions in a way that felt fresh and contemporary, ensuring the brand resonated with both local and international audiences.
The challenge was to create a distinctive brand for Hotel Taipa that would stand out in the hospitality market while embracing the heritage and natural beauty of Trancoso and Bahia. The goal was to reflect the area's cultural depth and the hotel's commitment to sustainability in every aspect of the brand.
In crafting the brand identity for Hotel Taipa, I drew inspiration from the local heritage and the natural environment of Bahia. The colour palette featured earthy and natural tones, celebrating the region’s history of cacau farming and emphasising the hotel’s sustainability ethos. The brand's typeface was inspired by the lettering on the iconic Senhor Do Bonfim bracelets, a cultural symbol of the area. The name "Taipa" itself, inspired by the traditional fishermen houses known for their unique and colourful façades, encapsulated the essence of simplicity and authenticity that defines Bahia. The design aimed to create a brand that felt rooted in history yet perfectly placed in today’s hospitality scene.
The brand identity for Hotel Taipa successfully married Trancoso's cultural heritage with a modern and sustainable approach to hospitality. The design resonated with both history and contemporary luxury, offering guests an authentic Trancoso experience. The brand effectively captures the spirit of Bahia, inviting guests to enjoy a stay that is both luxurious and deeply connected to the local culture.
Reusable travel flasks made from recycled plastic, designed as eco-friendly essentials for guests to keep.
Client: Hotel Taipa
Creative Director: Berto Macario
Designer: Berto Macario
Creative Director: Berto Macario
Designer: Berto Macario
