PostThat.ai is an AI-powered platform designed to streamline social media strategy and content creation for businesses, freelancers, and agencies. Built to address the growing demand for high-quality, scalable social media solutions, it combines advanced AI algorithms with years of digital marketing expertise to deliver tailored post ideas and strategic content plans. PostThat.ai empowers users to focus on growth and engagement by simplifying the often time-consuming process of social media management, making it an indispensable tool for modern brands and professionals.
Identifying the Need for a Scalable Solution
The idea for PostThat.AI emerged from a challenge I faced while running a lean digital agency: the relentless demand for fresh, strategic social media content. Our capacity to take on new clients was limited, as the nature of social media marketing required constant attention to detail, creativity, and planning. This bottleneck highlighted a significant gap—businesses, content creators, and agencies needed a way to streamline their social media strategy without compromising quality. The goal was clear: create a solution that could deliver the same personalised, high-standard strategies we provided, but in a scalable, time-efficient way.
Building a Platform Rooted in Expertise
Having spent over 15 years in the digital industry, I understood the intricacies of crafting effective social media strategies. PostThat.AI was designed to replicate the proven processes we’d developed in the agency. At its core, the platform uses advanced AI to analyse user input, such as business goals and branding details, and transform them into actionable content plans. The focus was on simplicity and efficiency—allowing users to generate tailored ideas and strategies with minimal effort. Every decision, from functionality to user experience, was driven by a desire to make strategic content creation accessible and impactful.
Post ideas on tap
From the beginning, I took a hands-on approach to building PostThat.ai. I conceptualised the platform’s key features, ensuring they aligned with the needs of entrepreneurs, freelancers, and agencies. The UX was designed to provide clarity and ease of use, while the branding and visuals were crafted to resonate with professionals seeking modern, innovative solutions. Collaborating with a team of developers, we integrated powerful AI algorithms capable of generating posts at a single tap, that align with each user’s brand identity. This technical backbone ensures the platform not only automates but also enhances the creative process, bridging the gap between technology and human expertise.
Drawing on my extensive experience, I crafted a brand that resonates with our target audience - businesses and social media professionals seeking innovative content solutions. This involved designing the visual elements, including the logo and website layout, and shaping the brand voice. Making sure everything we create was going to resonate with the target audiences: Entrepreneurs, Content Creators, Agencies and Freelancers. The focus was on creating an identity that encapsulated the essence of PostThat.AI: innovative, user-friendly, and expert in social media strategy.
For social media content development, I took a hands-on approach. I was responsible for creating engaging and strategic content that showcased the capabilities and benefits of PostThat.AI. This involved not only designing the visuals but also writing copy that communicates the platform’s value proposition. By producing high-quality, fun, informative, and appealing content, I aimed to attract, educate, and engage our target audience, demonstrating the platform's efficacy in transforming social media management.
A Tool for Growth and Connection
PostThat.ai has become a tool for businesses and individuals to elevate their social media presence. By offering tailored strategies, it allows users to focus on engagement and growth rather than being bogged down by planning and ideation. For agencies, it provides a scalable way to manage multiple clients, while freelancers and entrepreneurs gain access to expert-level insights without needing a full team. This vision—to empower users to connect with their audience effectively while saving time—has driven every aspect of PostThat.AI’s development and continues to shape its evolution.
Client: Post That AI
Platform Concept: Berto Macario
Creative Director, Brand Designer, UX Designer, Content Creator: Berto Macario
Development: Glove Agency
Platform Concept: Berto Macario
Creative Director, Brand Designer, UX Designer, Content Creator: Berto Macario
Development: Glove Agency
